Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV

Internal ref: SOFWD98XR55 // Manufacturer part #: FWD-98XR55

98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring immersive visuals and smart content access.

SAVING £2,530.00 NEW
£6,999.95
£4,469.99 - £5,363.99 Incl. VAT
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2 years of manufacturer warranty Subject to manufacturer conditions
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Key features

  • 98” 4K UHD Smart TV for ultra-large professional displays
  • Cognitive Processor XR for enhanced contrast and colour accuracy
  • Google TV platform with apps and smart content access
  • Chromecast built-in for wireless screen sharing
  • Extensive connectivity including HDMI, USB, LAN and Wi-Fi
  • Slim large-format design for impactful visual environments
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In the box

  • Sony BRAVIA FWD-98XR55
  • Tabletop stand
  • Remote control
  • Power cable
  • Batteries
  • User documentation

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Product description

Sony BRAVIA FWD-98XR55 98” 4K Smart TV for Ultra-Large Visual Impact

Immersive 98” 4K viewing experience

The Sony BRAVIA FWD-98XR55 features an impressive 98-inch 4K UHD display, delivering high-impact visuals with sharp detail and clarity. Its large format is ideal for environments where screen size and visibility are critical.

Cognitive Processor XR for enhanced image quality

Powered by the Cognitive Processor XR, this display optimises contrast, colour and depth to create more natural and realistic images. The processor analyses content dynamically for improved visual performance.

Google TV for smart content management

With Google TV, users benefit from access to applications, streaming services and content platforms in a unified interface. The integrated Chromecast built-in enables easy wireless content sharing from compatible devices.

Flexible connectivity and integration

The TV offers HDMI, USB, LAN and Wi-Fi connectivity, ensuring compatibility with a wide range of devices and AV systems. It supports integration into professional environments requiring simple deployment and control.

Use cases and compatibility

This Smart TV is suitable for large meeting rooms, corporate environments and large-scale content display. It is compatible with VESA mounting systems and standard AV infrastructures.

Technical specifications:

Specification Value
Screen size 98 inches
Resolution 4K UHD (3840 x 2160)
Operating system Google TV
Processor Cognitive Processor XR
Connectivity HDMI, USB, LAN, Wi-Fi
Wireless features Chromecast built-in, screen mirroring
Mounting VESA compatible
Usage Professional environments

Product Specs.

Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV
Manufacturer part #FWD-98XR55
EAN5013493505629
Warranty2 years
By SectorHotels and restaurants, Corporate and Office
Use typeMeeting Room, Digital signage
Intended useIndoor screen
Screen typeFlat Screen
Screen TechnologyLED - LCD
Screen OrientationHorizontal
Screen Size98"
Resolution4K
Operating hours18h per day
Other FeaturesPC/Mac Compatible, Remote Control Included, Energy Saving Mode, Embedded Content Manager, With TV Tuner, Screen
VESA standard600 × 400 mm


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