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Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV
Internal ref: SOFWD98XR55 // Manufacturer part #: FWD-98XR55
98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring immersive visuals and smart content access.
SAVING £2,530.00 NEW
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World Cup Special Offer
From 14th April to 29th May 2026
Get 10% off TV stands when you buy a TV with a tuner using the code SUP10
From 14th April to 29th May 2026
Get 10% off TV stands when you buy a TV with a tuner using the code SUP10
£4,469.99 - £5,363.99 Incl. VAT
2 years of manufacturer warranty Subject to manufacturer conditions
Pay in 3 interest-free payments of Show more
Key features
- 98” 4K UHD Smart TV for ultra-large professional displays
- Cognitive Processor XR for enhanced contrast and colour accuracy
- Google TV platform with apps and smart content access
- Chromecast built-in for wireless screen sharing
- Extensive connectivity including HDMI, USB, LAN and Wi-Fi
- Slim large-format design for impactful visual environments
In the box
- Sony BRAVIA FWD-98XR55
- Tabletop stand
- Remote control
- Power cable
- Batteries
- User documentation
Product description
Sony BRAVIA FWD-98XR55 98” 4K Smart TV for Ultra-Large Visual Impact
Immersive 98” 4K viewing experience
The Sony BRAVIA FWD-98XR55 features an impressive 98-inch 4K UHD display, delivering high-impact visuals with sharp detail and clarity. Its large format is ideal for environments where screen size and visibility are critical.
Cognitive Processor XR for enhanced image quality
Powered by the Cognitive Processor XR, this display optimises contrast, colour and depth to create more natural and realistic images. The processor analyses content dynamically for improved visual performance.
Google TV for smart content management
With Google TV, users benefit from access to applications, streaming services and content platforms in a unified interface. The integrated Chromecast built-in enables easy wireless content sharing from compatible devices.
Flexible connectivity and integration
The TV offers HDMI, USB, LAN and Wi-Fi connectivity, ensuring compatibility with a wide range of devices and AV systems. It supports integration into professional environments requiring simple deployment and control.
Use cases and compatibility
This Smart TV is suitable for large meeting rooms, corporate environments and large-scale content display. It is compatible with VESA mounting systems and standard AV infrastructures.
Technical specifications:
| Specification | Value |
|---|---|
| Screen size | 98 inches |
| Resolution | 4K UHD (3840 x 2160) |
| Operating system | Google TV |
| Processor | Cognitive Processor XR |
| Connectivity | HDMI, USB, LAN, Wi-Fi |
| Wireless features | Chromecast built-in, screen mirroring |
| Mounting | VESA compatible |
| Usage | Professional environments |
Product Specs.
| Manufacturer part # | FWD-98XR55 |
|---|---|
| EAN | 5013493505629 |
| Warranty | 2 years |
| By Sector | Hotels and restaurants, Corporate and Office |
| Use type | Meeting Room, Digital signage |
| Intended use | Indoor screen |
| Screen type | Flat Screen |
| Screen Technology | LED - LCD |
| Screen Orientation | Horizontal |
| Screen Size | 98" |
| Resolution | 4K |
| Operating hours | 18h per day |
| Other Features | PC/Mac Compatible, Remote Control Included, Energy Saving Mode, Embedded Content Manager, With TV Tuner, Screen |
| VESA standard | 600 × 400 mm |
Accessories
World Cup SpecialFrom 14th April to 29 May 2026
When you buy a TV with a tuner, get 10% off the stand with the code SUP10
CALL US FOR AVAILABILITY When you buy a TV with a tuner, get 10% off the stand with the code SUP10
Ref: NSW3800
World Cup SpecialFrom 14th April to 29 May 2026
When you buy a TV with a tuner, get 10% off the stand with the code SUP10
CALL US FOR AVAILABILITY When you buy a TV with a tuner, get 10% off the stand with the code SUP10
Ref: NEOFL55875BL1
Ref: NEOLFDW2000
World Cup SpecialFrom 14th April to 29 May 2026
When you buy a TV with a tuner, get 10% off the stand with the code SUP10
CALL US FOR AVAILABILITY When you buy a TV with a tuner, get 10% off the stand with the code SUP10
£179.99 £215.99 Incl. VAT
Ref: NEOWL35S950BL19
World Cup SpecialFrom 14th April to 29 May 2026
When you buy a TV with a tuner, get 10% off the stand with the code SUP10
CALL US FOR AVAILABILITY When you buy a TV with a tuner, get 10% off the stand with the code SUP10
NEW
Ref: NEOWL30750BL18
World Cup SpecialFrom 14th April to 29 May 2026
When you buy a TV with a tuner, get 10% off the stand with the code SUP10
CALL US FOR AVAILABILITY When you buy a TV with a tuner, get 10% off the stand with the code SUP10
NEW
Ref: NEOWL35750BL18
Frequently Asked Questions
Currently there are no questions for this product.